Coastal Drip
This was my first created brand made in 2017. I was in high school making hoodies, t-shirts, and more. The theme was beach-inspired with the main color being gold. The target audience is ages under 25 and people who love the beach. The website is currently down as I got involved in many projects and just didn't have the time to upkeep it.
01
Branding
This stage was me creating the logo. I created the silhouette in Adobe Illustrator just by freehand drawing. I wanted it to be simple but also pop out so I overlayed it in photoshop with a golden grain-like texture.
02 Clothing
I was young and did not have the funds to buy clothes in bulk so the next best option was to print on demand. Using Printful I designed many different clothing using the logo and theme. Later on I would speak with suppliers over seas to help get custom track suites and shorts
4
Website
I had everything I needed but wanted a place where people can order the products. I went directly to Shopify and learned how to integrate it with Printful. I taught myself the strategies that are needed to keep an active website that delivers visually. I wanted it to be clear that it was a beach and casual shop.
05
Social Media/Advertising
This was my first time doing business online so I taught myself the strategies needed to be successful on social platforms. I managed to accumulate thousands of followers on Facebook and a little bit less on Instagram. I was using Facebook Ads which got me most of my customers.